Luxury Shoe: 509% Year-on-Year
Growth In Revenue & approx. 500% Return On Advertising Spends using Our Integrated Advertising on Social Platforms
We Help eCommerce Brands Add $100k-$200k To Their Revenue Profitably
We're an elite eCommerce Marketing Agency that focuses on your problem to acquire customers aggressively and retain them longer, so that you can focus on the products.
We are a result based team that's Marketing Partner with Facebook for creating revenue of over $6,000,000 for our clients.
Luxury Shoe: 509% Year-on-Year
Growth In Revenue & approx. 500% Return On Advertising Spends using Our Integrated Advertising on Social Platforms
About the Brand
Oceedee is an accessible luxury brand for high quality women shoes that inspires a sense of glamor, confidence and sensuality in the modern day woman.
Passion, Innovation and Luxury are at the heart of the brand. These values are reflected at every level from our inspired designs to meticulous craftsmanship, and made to last quality with a promise to deliver “Fashion without compromise”.
Each shoe is meticulously crafted using eco-friendly, chrome free leathers sourced from India combining the beautiful sole, which is hand cut to attain perfection.
Problem
About the Brand
Oceedee is an accessible luxury brand for high quality women shoes that inspires a sense of glamor, confidence and sensuality in the modern day woman.
Passion, Innovation and Luxury are at the heart of the brand. These values are reflected at every level from our inspired designs to meticulous craftsmanship, and made to last quality with a promise to deliver “Fashion without compromise”.
Each shoe is meticulously crafted using eco-friendly, chrome free leathers sourced from India combining the beautiful sole, which is hand cut to attain perfection.
Problem
Oceedee connected with Brandslane with multiple layers of problems - all accumulating to the brand not able to rightly connect with their ideal customer and maintain communication to bring out their brand ethos and quality. It was clearly evident to the founders from the people engaging with the brand or even purchasing - These people were not going to be the raving fans of the brand.
This made them struggle with the ROAS on any advertising platform they tried.
With the lack of ROAS, the brand was not able to scale, and founders were tirelessly struggling to take the brand to the potential they felt it had.
Results
Oceedee achieved their revenue growth of over 115% and the return on spends of over 660% was even beyond what was the first 60 day's expectation. All this while increasing the budget spent more than 2 times.
Now after being in engagement for 1.5 years, the brand is at 5X+ Returns on Spends, and overall revenue growth of 509% in 2021 as compared to 2020.
Oceedee is on it's way for an unprecedented growth month-on-month.
Challenges
“We’re not really able to get out there in the market and in front of our right audience at scale. Our message also needs to be right as we are towards accessible and affordable luxury, so that has to be maintained but it has to make people feel a certain way about the fineness that we have in our products and quality.”
At the time of partnering with us in the month of October, Oceedee had 290% returns on their advertising spends which wasn’t going to cut it for them.
It was everything - low traffic, less structured marketing and only descent conversion rate, huge scope of improvement in communication.
"We're extremely happy with the growth. All the matrices are off the chart and we're more excited than ever to plan for the next few months." - Founder
The main goal was to shift the majority of the revenue to the website rather than the marketplaces.
Results
Oceedee achieved their revenue growth of over 115% and the return on spends of over 660% was even beyond what was the first 60 day's expectation. All this while increasing the budget spent more than 2 times.
Now after being in engagement for 1.5 years, the brand is at 5X+ Returns on Spends, and overall revenue growth of 509% in 2021 as compared to 2020.
Oceedee is on it's way for an unprecedented growth month-on-month.
Challenges
“We’re not really able to get out there in the market and in front of our right audience at scale. Our message also needs to be right as we are towards accessible and affordable luxury, so that has to be maintained but it has to make people feel a certain way about the fineness that we have in our products and quality.”
At the time of partnering with us in the month of October, Oceedee had 290% returns on their advertising spends which wasn’t going to cut it for them.
It was everything - low traffic, less structured marketing and only descent conversion rate, huge scope of improvement in communication.
"We're extremely happy with the growth. All the matrices are off the chart and we're more excited than ever to plan for the next few months." - Founder
The main goal was to shift the majority of the revenue to the website rather than the marketplaces.
Solution
Oceedee partnered with Brandslane in Q4 of 2020.
The team immediately got down to revamping the message in the form of ad and creative pieces.
1. First step was to educate the creative and founding team on the direct-response ad creatives and setting up system for smooth requirement sharing for future.
2. Benchmarking and setting standards was the next tackle. Before, the brand didn't know the cost they were incurring to bring people at different stage of the funnel. "If you don't know your numbers, you can't win the game."
3. The solution to the challenge of selling high AOV product in Indian market with a brand connect was - The two step funnel. Our ad strategy was to first bring a pool of audience to show intent towards the brand by adding to cart their favourite pieces. Adding to this, the engaged people were brought back into the conversation by re-engagement campaigns.
The second step was to re-market to the above collected pool of audience and remove their objections by writing many different story hooks for ad copies.
4. The impact the above audience had brought over 600% ROI within the first 60days period. The data learnings from these high value purchasers, improved the ad platform's understanding of the ideal OCEEDEE customer. This then improved the default standards of the audience that kept coming to the website from ads.
5. The Key Differentiator: An important strategy responsible for the evergreen month-on-month growth in numbers was - the frequent tweak in the collection to be advertised. The one constant thing about Fashion products is that it's constantly changing. Backed with a detailed analysis from the campaign numbers, we kept changing between multiple collections depending on scenarios like - work from home wear, back to office wears, festive collection, wedding season's favourites, bold colors in spring-summer, etc. This kept the brand vibe fresh and always gave audience something new to checkout and stay engaged.
6. Understanding the potential of the brand, in the last one year the client has setup more systems from PR to emails, that have in turn built more traffic pillars that has given them the unprecedented stability in ROAS amidst turbulent 2021.
Isn't this what all founders crave in any business?
Solution
Oceedee partnered with Brandslane in Q4 of 2020.
The team immediately got down to revamping the message in the form of ad and creative pieces.
1. First step was to educate the creative and founding team on the direct-response ad creatives and setting up system for smooth requirement sharing for future.
2. Benchmarking and setting standards was the next tackle. Before, the brand didn't know the cost they were incurring to bring people at different stage of the funnel. "If you don't know your numbers, you can't win the game."
3. The solution to the challenge of selling high AOV product in Indian market with a brand connect was - The two step funnel. Our ad strategy was to first bring a pool of audience to show intent towards the brand by adding to cart their favourite pieces. Adding to this, the engaged people were brought back into the conversation by re-engagement campaigns.
The second step was to re-market to the above collected pool of audience and remove their objections by writing many different story hooks for ad copies.
4. The impact the above audience had brought over 600% ROI within the first 60days period. The data learnings from these high value purchasers, improved the ad platform's understanding of the ideal OCEEDEE customer. This then improved the default standards of the audience that kept coming to the website from ads.
5. The Key Differentiator: An important strategy responsible for the evergreen month-on-month growth in numbers was - the frequent tweak in the collection to be advertised. The one constant thing about Fashion products is that it's constantly changing. Backed with a detailed analysis from the campaign numbers, we kept changing between multiple collections depending on scenarios like - work from home wear, back to office wears, festive collection, wedding season's favourites, bold colors in spring-summer, etc. This kept the brand vibe fresh and always gave audience something new to checkout and stay engaged.
6. Understanding the potential of the brand, in the last one year the client has setup more systems from PR to emails, that have in turn built more traffic pillars that has given them the unprecedented stability in ROAS amidst turbulent 2021.
Isn't this what all founders crave in any business?
Partner & Join The 50+ Brands We've Helped Grow Aggressively
How it's Going
The brand is successfully transitioning into a full scale DTC e-commerce brand using multiple pillars to create & grow their revenue.
OCEEDEE is also getting well recognised as the market leader in the Premium Women Shoe segment. Owing to the same, they were the Official Footwear Partner of Miss India Pageant 2021.
Looking forward to an aggressive scaling in the revenue, the brand team is currently equipping their supply chain to match the demand. This pace is set to make OCEEDEE the industry goliath and the favourite owned piece in any girl's wardrobe.
How it's Going
The brand is successfully transitioning into a full scale DTC e-commerce brand using multiple pillars to create & grow their revenue.
OCEEDEE is also getting well recognised as the market leader in the Premium Women Shoe segment. Owing to the same, they were the Official Footwear Partner of Miss India Pageant 2021.
Looking forward to an aggressive scaling in the revenue, the brand team is currently equipping their supply chain to match the demand. This pace is set to make OCEEDEE the industry goliath and the favourite owned piece in any girl's wardrobe.
See if you qualify
If you have a general inquiry, you can send it to our co-founder's email : nik@brandslane.co
We work with limited businesses who we can actually bring results and have long term relation. If you seriously want to explore what growth our team can bring to your brand, click the button below to schedule a 30 minutes call.
We're always excited to chat with passionate business owners.
© Brandslane. 2020-21 | Privacy Policy
See if you qualify
If you have a general inquiry, you can send it to our co-founder's email : nik@brandslane.co
We work with limited businesses who we can actually bring results and have long term relation. If you seriously want to explore what growth our team can bring to your brand, click the button below to schedule a 30 minutes call.
We're always excited to chat with passionate business owners.
© Brandslane. 2020-21 | Privacy Policy