5. The Key Differentiator: An important strategy responsible for the evergreen month-on-month growth in numbers was - the frequent tweak in the collection to be advertised. The one constant thing about Fashion products is that it's constantly changing. Backed with a detailed analysis from the campaign numbers, we kept changing between multiple collections depending on scenarios like - work from home wear, back to office wears, festive collection, wedding season's favourites, bold colors in spring-summer, etc. This kept the brand vibe fresh and always gave audience something new to checkout and stay engaged.
6. Understanding the potential of the brand, in the last one year the client has setup more systems from PR to emails, that have in turn built more traffic pillars that has given them the unprecedented stability in ROAS amidst turbulent 2021.
Isn't this what all founders crave in any business?